Today was momentus. I finished the final error checks on the manuscript and cover for The Surgeon in the Mirror. I am elated, relieved, and exhausted. You would think that it is all downhill from here. Post the files to Amazon and IngramSpark and then just cruise to the bestseller list. But No. The journey has just begun. Right now only my followers on Facebook and LinkedIn even know the book is coming. Now, it is time to prepare the marketing campaign. People who would love this book have to hear about it before they can buy it, read it, and tell their friends about it. The marketing is at least as involved as the writing, at least at first. So today we celebrate and then get back to work.
Writing as a Career Booster
Through my career, I have written several professional books that were specifically designed to both contribute to the field and boost my career. It's similar to speaking at a conference, but carrying much more weight. That's the topic of my recent interview on the...
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